1935 Herbert Matter photomontage for Swiss tourism

Schweizerische Verkehrszentrale – Im Auto durch die Schweiz [By Car Through Switzerland] (Im Auto durch die Schweiz)
Zürich: Schweizerische Verkehrszentrale, 1935. Stapled booklet, 64 pp., with fold-out road map at rear. 18 × 12 cm.

Tourism and motoring guide to Switzerland, strikingly designed by Herbert Matter, featuring his signature photomontage covers and Paul Renner's typographical arrangement. Includes route maps, sightseeing tips, motoring regulations, and leisure photography. A classic example of Swiss modernist graphic design promoting interwar automobile tourism.