Gregr Prague Modern interiors

Gregr, Praha – Modern Interiors [Moderne Inneneinrichtungen]
Prague: Gregr, n.d. [ca. late 1920s–early 1930s]. 4to. 4 pp. introductory text, 24 full-page photographic plates of completed interiors, followed by 4 pp. of advertising. Original publisher's gold paper wrappers printed in red. Good to very good condition; light wear and creasing to wrappers, small scuff at upper spine and corners, 2-cm closed tear to top border of wrappers..

Uncommon promotional catalogue issued by the Prague interior-design and furnishing firm Gregr. The brochure presents a series of professionally photographed interiors ranging from bourgeois living and dining rooms to bedrooms, salons, and reception spaces, documenting the transition from historicist domestic decoration toward more restrained modern interiors. The introductory text emphasizes the firm's ability to furnish entire residences, from architectural fittings to furniture and decorative objects, and notes commissions for private houses, embassies, banks, cafés, industrial buildings, and luxury apartments throughout Central Europe.

Of particular interest is the firm's extensive list of collaborating architects, including figures from Prague, Vienna, Berlin, Munich, Cologne, Brussels, and elsewhere. Among those named are Adolf Loos, Fritz Epstein, Heinrich Tessenow, Bruno Paul, Willibald Fiebiger, Jaroslav Rössler, František Zelenka, Walter Sobotka, Heinrich Kulka, Viktor Zelinger, Rudolf Wels, Otto Zucker, and others. The plates provide valuable visual documentation of upper-middle-class Central European interiors at the moment when modernism was being adapted for domestic use.