Baťa Window Display Designer, Year I, No. 2

Aranžér. Ročník I, číslo 2 [Window Display Designer, Year I, No. 2]. Zlín: Baťa, [1938]. 4to. Unpaginated (ca. 75 pp.). Original illustrated wrappers with metal spiral binding. Profusely illustrated throughout with photographic reproductions of contemporary Baťa shop-window displays, merchandising arrangements, retail interiors, and advertising installations.

The magazine documents the sophisticated visual merchandising program developed by the Baťa organization at the height of its international expansion, presenting seasonal display schemes for footwear, hosiery, sports goods, holidays, and foreign markets. Particularly notable are the striking modernist layouts, bold typography, and numerous photographs of actual Baťa shop windows from Czechoslovakia and abroad, including displays connected with Yugoslavia, Sweden, and the United States.

VG condition.