Baťa Aranžér. Window Display Designer 1939

Large 4to. Spiral-bound. Unpaginated. Illustrated with 76 full-page photographs. Original pictorial wrappers designed by Oldřich Pazdera. Small ownership stamp on the front cover and title page. Very good condition with light rubbing and wear to the wrappers.

Rare issue of Aranžér, Baťa's in-house magazine for window dressers and visual merchandisers. The 76 photographs document shop-window displays, exhibition installations, store interiors, and promotional presentations from Baťa branches throughout Czechoslovakia, including Prague, Brno, and Zlín. The publication captures the company's highly sophisticated approach to retail presentation and visual merchandising on the eve of the Second World War.