1936 Herbert Matter - Im Auto durch die Schweiz

Schweizerische Verkehrszentrale – Im Auto durch die Schweiz [By Car Through Switzerland] (Im Auto durch die Schweiz) Zürich: Schweizerische Verkehrszentrale, c.1936. Stapled booklet, 64 pp., with large fold-out road map at rear. 18 × 12 cm. Tourism and motoring guide to Switzerland, strikingly designed by Herbert Matter, featuring his signature photomontage covers and blue-duotone imagery. Includes route maps, sightseeing tips, motoring regulations, and leisure photography. A classic example of Swiss modernist graphic design promoting interwar automobile tourism. VG condition. Light soiling to front wrappers. Inv. Ho6