1932 Neubert “Hollaro” Photogravure Postcard Specimen with Four Samples

Kočí, Jindra. Představujeme Vám naše Hollaro, zcela nový typ hlubotiskové dopisnice [Introducing Our Hollaro, an Entirely New Type of Photogravure Postcard]. Prague-Smíchov: V. Neubert a synové, 1932. 8vo. 4 pp. Original printed wrappers. Four sample photogravure postcards in integral transparent sleeves. VG condition.

Promotional printing specimen introducing Hollaro, Neubert's new type of photogravure postcard, with information on the printing process, formats, prices, and ordering. Complete with four photographic sample postcards demonstrating the process.

Designed by Jindra Kočí and issued as Prospekt z prakse, a supplement to Typografia, vol. XXXIX, nos. 7–8 (1932). Printed in offset and contributed by Grafické umělecké závody V. Neubert a synové, Smíchov. An attractive example of interwar Czechoslovak commercial graphic design and photographic printing.